4 Local SEO Marketing Strategies to Build Your Brick And Mortar Business

4 Local SEO marketing strategies to build your brick and mortar business. If your a local business and want more customers and foot traffic, but are tired of spending money on ads or billboards let me show you how to get free traffic using these local SEO marketing strategies to rank on Google and get more customers!

You’ve got a localized business. Why aren’t you ranking on Google? Why aren’t you optimizing it for search engines? You can.

Today I’m going to share with you how to do local SEO for brick and mortar businesses.

The first thing you need to know about is Google My Business.

Google My Business allows you to submit your localized business to Google, where you’re putting in your company name, your address, your phone number. Once you’re listed in there, you can rank in the localized pack.

The localized box is whenever you search for, let’s say, a pizza restaurant on your mobile phone, you’re getting all these localized listings.

That’s a localized pack. And you want to be in there because if you’re in there, you’re going to get more business.

The next thing you want to do for local SEO is get the reviews. When you get reviews, you’re going to rank higher. So the more people that say you’re amazing and that you have a good product or service, the better off you’re going to be.

So within your storefront, tell people, “Hey, rate us on Google. “Leave a review. “Leave a rating.” And you’ll find a lot of people will. Everyone these days is focusing on Yelp reviews.

Yeah, there’s nothing wrong with Yelp, but why not also focus on Google?

Because that allows you to rank higher. The next thing you want to do is make sure you include your address, the name of your business, and the phone number on your contact page. By doing that, when people are searching localized queries, you’re much more likely to pop up.

The next tip for local SEO is if your website is running on WordPress, use the Yoast SEO plugin. It’ll optimize your website without you even being technical. You don’t need to pay an agency thousands of dollars.

You don’t have to pay a marketing agency. If you’re a localized mom and pop business, just go out there, use the Yoast SEO plugin on your WordPress site, and it’ll pretty much optimize most of the things you need to do. If you’re not running WordPress, then that’s fine. You can just go in there, address your title tags to include your keywords, your meta description to include your keywords and make sure you include the keywords you’re going after within the text or pages of your website.

If you don’t have the keywords, how will Google know what to rank you about? Then you want to create more content.

So if you’re a pizza shop and you want to boost your local SEO, you want to write content about pizza, how to make amazing pizzas, how to make them taste better, how to cook them, all this kind of stuff. I understand you’re not in the business of teaching people how to make pizza, but by writing all this content about pizza and flavors and if it goes with wine or it doesn’t and all these kind of articles, you’re more likely to rank for all the pizza terms within your city.

And last but not least, to build your local SEO sign up for Google Search Console. Within Google Search Console, you can find out what issues Google has to your site, what errors they’re finding. You can submit your sitemap.

If you don’t have a sitemap, just go and create an XML sitemap. If you Google for it, there’s a lot of free tools out there that create sitemaps for you. And you can specify which location your business is doing business as.

You can pick which region, especially if you’re a national business or you’re focusing on the United States, because sometimes you’re localized, and you have a small mom and pop stores all over the United States. And you can do that within Google Search Console, in which you can identify which region you’re going after.

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Six BEST Digital Marketing Tools to Grow Your Business

What tools should you be using on your website to market your business? Today Neil shares his six favorite digital marketing tools. ►►Subscribe here to learn more of my secret SEO tips: https://goo.gl/ScRTwc Find me on Facebook: https://www.facebook.com/neilkpatel/ Read more on my blog:

https://neilpatel.com/blog 1:30 The first digital marketing tool that you guys should use is Google Analytics. It tracks your visitor count if you have a lot of traffic. They’ll sample the data unless you pay like a hundred or a hundred and fifty grand or whatever their price is per year. Google Analytics will show you how people are engaging throughout your site and what traffic sources are causing most conversions. Don’t optimize for traffic. Optimize for traffic that

causes conversions. 3:00 The second digital marketing tool I have for you is Ubersuggest. You’re going to want to get rankings. You’re going to want more search traffic. It’s the most consistent traffic that you’ll get. Yes. Social media traffic is easier and quicker to get. But Google’s algorithm updates aren’t as crazy as Facebook’s. It won’t be where one day you’re getting 300,000 visitors from Facebook organic reach and the next day you’re getting 10,000 visitors. Google’s organic traffic is very, very consistent. So use Ubersuggest. 3:40 The third digital marketing tool I have for you is Google Search Console.

We love doing this internally, where we take Google search console, we log in; we look at all the posts, how many impressions they get, how many clicks they get and the click-through rate. We look for the posts that get less than a five percent click-through rate. We look at all the keywords that were getting impressions from that post, and then we integrate those keywords into that blog post or that landing page, and we rewrite that content. 7:30 The fourth digital marketing tool is Crazyegg. Crazyegg shows me how people are engaging with my website. How far they’re scrolling. Where they’re clicking. It allows me to take that data and, within Crazyegg, you don’t have to be a

developer, you don’t have to be a designer. You can adjust your page and run A/B tests to maximize your sales. Because it’s not just about getting traffic, it’s about converting those visitors into conversions. Another tool that I love using is called Subscribers. It’s through push notifications. People will come through to your website, but they don’t come back. 8:00 The fifth digital marketing tool is called Subscribers. It’s through push notifications. People will come through to your website, but they don’t come back. What it does is it puts a little browser notification when people come to your site and gets them to

subscribe without being obtrusive, it does it all within the browser. 9:00 The last digital marketing tool that I’m going to give you guys that you guys should check out is HubSpot. HubSpot’s a great tool to look at your overall marketing, your lead count. It integrates marketing with sales, and that’s why I want to end with HubSpot. I love it. I use it, and sure some people may say “Hey, there are other tools that do this or that.” HubSpot has a lot of free plans, and they have some startup plans, which is very entrepreneur friendly, and best of all is they keep adding more and more stuff for free, so why not? They’re a huge

billion dollar company that are trying to crush their competitors, so they’re just releasing a lot of stuff for free. Hey, that’s for your benefit. 10:00 All this data and these digital marketing tools, with no action, is useless. You’re better off saving the money and not even paying or using any of them. So that’s it. Thank you for watching this week’s Q&A Thursday video. If you want your questions answered, leave a comment below. Let us know you want it answered on a

Q&A Thursday video. Maybe we’ll select it. Either way, if you leave a comment below, I’ll answer it no matter what. Please, like, share, review, whatever it is. This video, The more people that know about it, the more people I can help, the happier I’m going to be. As you can see, I don’t promote my services or anything from my content. I’m just looking to help people. So I would appreciate it if you can share the content.

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HOW TO SHOW UP ON GOOGLE SEARCH – Photography Marketing 101

Learn how to show up in google search and book more photoshoots by getting your website found and on google and learning how to rank number 1 with these 7 SEO Keys. GET THE FULL COURSE 50% OFF: https://shop.signatureedits.com/ranko… Your website is the backbone of your photography business, and your marketing as a photographer. Whether you’re a wedding photographer looking to book more brides, a family photographer trying to find more clients and book more photoshoots or any other kind of photographer looking to get more traffic to your website – Todays video is for you! Website seo for photographers doesn’t have to be complicated. We’re going to break down the 7 key seo strategies to getting found in google, and give you some simple, basic tips that you can use to start improving your rankings right away. The truth is SEO isn’t complicated – But its not easy either! You can waste months or even years trying to rank your site and get found in google search, only to find the seo strategies you were using didn’t work. Don’t start trying random seo tricks and crossing your fingers hoping for fast ranking. Find someone who has actually DONE IT, and get the road map from them. That’s the fastest way to rank a website – By learning what works. We hope these 7 key seo strategies were helpful for you! Buy our course with the links below, and leave a comment if this was helpful or if you have any questions!

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Marketing for Musicians – Facebook Video

#QOTD: Will you when, when live streaming wearable technology comes, Truman show your life, or will you consume Truman shows? Give me a breakdown, putting out content vs. consuming content. #TIMESTAMPS 1:12 – I just bought an indoor billboard company. How do you feel about advertising in the bathroom? 2:46 – If Apple could build a car, could Mercedes build a smartphone? 4:52 – We are an improv comedy group that performs both at home in NYC and throughout the country. How do we use social media to get input about each town we’ll be performing in ahead of time so that we can create unforgettable shows full of in-the-know references? 5:40 – I posted a video that in one day got 2700 views and 35 shares. Took one year to get the same # of views on YouTube. Should I focus on creating videos for Facebook only? 6:55 – In the quickly-evolving and shapeshifting landscape of the new, digital music industry, where all music is mind-bogglingly easy to download for free, it has never been more important for us artists to change up the way we approach marketing ourselves since music itself isn’t creating income anymore. What advice would Gary Vaynerchuk have for musicians wanting to make their living playing music in the 21st century? #LINKS SUBMIT A QUESTION: https://www.garyvaynerchuk.com/what-y… PODCAST: https://itunes.apple.com/us/podcast/t… I think I love ads in the bathroom. People think I hate all traditional media, that I’m all about social. But don’t forget I’ve spewed about how I think Super Bowl ads are underpriced. The truth is I just care about the attention graph. Show me where the eyes and ears are, and I’ll show you something I believe in. I believe that when I go pee-pee, and I see a sign right down there in front of me, there’s a little bit of an issue: we are all taking out our phones now. I did a survey of my staff and everyone says they do it. So, the value of urinal signs and bathroom stall ads has certainly gone down. But do I think that there is still value because people will absolutely notice it. They are better than other outdoor mediums. BUT the vulnerability to these types of ads, which I am fan of, is phone culture. I didn’t look at my phone while I was peeing three years ago. But now I do. — Gary Vaynerchuk builds businesses. Fresh out of college he took his family wine business and grew it from a $3M to a $60M business in just five years. Now he runs VaynerMedia, one of the world’s hottest digital agencies. Along the way he became a prolific angel investor and venture capitalist, investing in companies like Facebook, Twitter, Tumblr, Uber, and Birchbox before eventually co-founding VaynerRSE, a $25M angel fund. The #AskGaryVee Show is Gary’s way of providing as much value value as possible by taking your questions about social media, entrepreneurship, startups, and family businesses and giving you his answers based on a lifetime of building successful, multi-million dollar companies. Gary is also a prolific public speaker, delivering keynotes at events like Le Web, and SXSW, which you can watch right here on this channel.

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